The Swedish company H & M, beloved by many for the ability to update their wardrobe with high-quality and affordable clothes, is confidently preparing for the summer season - today the full version of the summer advertising campaign has appeared on the website of the Swedish giant.
Some shots of these shootings, the main character of which was Gisele Bundchen, have long been present on the network’s open spaces, however, H & M has managed to correctly preserve the real intrigue.
In the photo, Giselle appeared in charming outfits, mostly pure natural shades - deep blue, milky-white, graphite. The fabrics for the new collection are also mostly natural - dense linen, silk, cotton. According to H & M designers, they were looking for inspiration for the new collection, returning fifty years ago to old Hollywood, where exaggerated femininity, expensive fabrics and simple cut reigned.
In addition, in that era, the traditional evening dress was a bright dress to the floor, always with an element of bare skin - bare shoulders and back or deep cleavage.Echoes of these trends are reflected in the new collection of the brand in the form of simple-cut trousers, elegant fitted dresses with lace and bright sundresses on the floor.
Milky-white color, which is one of the main ones in the collection, will look great on tanned skin, and dresses on the floor are perfect for a slim figure.
It is safe to hope that with such an interesting concept of a new campaign, decorated, in addition, one of the brightest top models of modernity, the new H & M collection will be a huge success!